Web Design | AI | Logos | Brand Identity | Packaging | Outdoor Advertising
Development of a logo for a yoga club
The client commissioned a logo for a yoga school, requesting
a lotus-inspired symbol accompanied by the simple name «Yoga School»
The design direction focused on creating a refined and elegant identity.
The client wanted a delicate yet vibrant color palette, complemented
by a sophisticated typeface that would convey calmness, beauty, and
professionalism.
The logo was designed to appeal to a broad audience, including men
and women aged 18-70, as well as pregnant women.
The final concept balances softness with clarity, creating a welcoming
and timeless visual identity that reflects the core values of yoga-peace,
harmony, and well-being.
The color palette was carefully selected to reflect the essence of yoga.
Soft yet vibrant shades create a sense of harmony, energy, and
inner balance, while the muted blue-gray tones add elegance, trust,
and calmness.
The visual mockups were created with the assistance of Gemini
